Boost Revenue & ROMI By Up To 25% With AI-Driven Personalization

Unlock true partnership with our tailored solutions for iGaming
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The Playa
Next Best Games: Lightning Roulette, Sweet Bonanza, Sic Bo
User ID 81452
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Next Best Offer: Bonus ID 7892
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Identified as a potential high-value player
User ID 30542
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Assigned to Segment 5 due to behavior
User ID 85620
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Behavior segment changed
User ID 92741
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High probability of churn detected within the next 21 days
User ID 67148
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Suspicious behavior detected
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Next best timeslot for contact: 22:30
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Personalization

is the new standard

in iGaming

Your competition isn’t just other platforms — it's every service fighting for your players' attention.

78%
of consumers are more likely to repurchase from companies that personalize
+40%
more revenue is generated by companies that personalize experiences than by those that don't
Source: McKinsey & Company
We personalize player experiences with AI in three steps
Understand
Identify naturally-formed player groups and get insights into their behavior
Detect Behavior
Spot both positive and negative player behaviors early on
Personalize
Get presets and action recommendations for personalizing your players experience
1: Understand

Identify unique player segments and behavioral profiles with AI to enhance your retention strategy

Identify unique player segments and

behavioral profiles with

AI to enhance your

retention strategy

Segment 1: Green
Segment 2: Orange
Segment 3: Red
Discovery Analytics
Initial insights into player behavior based on your data
Segmentation and profiling
AI-powered segments for new, active, and high-value players
2: Detect Behavior

Discover opportunities and risks based

on player behavior

Discover opportunities

and risks based

on player behavior

Detect High-Value Players

Recognize potential high-value players within the first 24 hours and create personalized offers to keep them engaged

Detect & Prevent Churn

Spot players at risk of leaving and take action before they disengage

Detect Anomalies

Identify abusing gaming activities and respond quickly according

to guidelines

3: Personalize

Deliver personalized experiences using our recommendations

Deliver personalized experiences using our recommendations

Game Recommendations

Boost engagement with personalized game selections for every player

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DEPOSIT BONUS
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CASHBACK BONUS
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Next Best Offer

Drive player activity and loyalty with

personalized bonus recommendations

Our AI-Powered Solutions,

Tailored to Your Business Needs and Goals

Lobby Personalization
Daily game recommendations for your casino lobby, personalized for each player

Lobby Categories Builder

Promo Management Kit

Game Recommendations for Active Players

Game Recommendations for Newbies

+5–15%
in bets
Learn more
Newbies Boost
Targeted strategies to activate and retain new players during their critical first month

Anomaly Detection

Newbies Behavior Profiling

High-Value Players Detection

Next Best Offer

Higher ROMI
Learn more
Active Players Boost
Solid retention strategy and tactics to increase engagement of active players

Next Best Offer

Early Churn Detection

Active Players Behavior Profiling

Anomaly Detection

+5–15%
in LTV
Learn more
Custom Solution
Mix and match services depending on your goals and capacity

Game Recommendations for Active Players

Lobby Categories Builder

Anomaly Detection

Next Best Offer

High-Value Players Detection

Active Players Behavior Profiling

Early Churn Detection

Game Recommendations for Newbies

Newbies Behavior Profiling

Next Best Offer

Works effectively with as little as ~3 months worth of data
Book a demo

We handle the integration in as little

as 20 days

1
Data Connection

Agreement on data transfer and requirements

Setup of the data source

Validation of transferred data accuracy

Secure Data Transfer
Secure Data Transfer
2
Insights & Training

Preparation of data

AI models training

3
Launch & First Results

A/B test design

Test launch

Test results evaluation

Frequently Asked Questions
How secure are your solutions?

Security is our top priority. We follow industry-leading frameworks like NIST, ISO 27001, and ENISA, and conduct regular audits to keep our infrastructure safe. Additionally, our AI models are PII-free, meaning no personal data is required.

Do you collect personal data?

No, we don’t collect personal data. Our AI models are designed to be free from Personally Identifiable Information (PII), ensuring your players' privacy is safeguarded.

What kind of data do you use?

We use only aggregated data to enhance your platform, including:

  • General player data (e.g., location, currency, age — no personal data)
  • Gaming activity data
  • Bonus and payment activity data (for specific solutions)
What does the integration process require?

Your team sets up a database replica with pre-agreed views accessible to us. We handle all ETL processes, validate data accuracy, and collaborate with your team to train the models.

When will we start seeing results?

Lobby Personalization Solution: You can expect results within the first month, measured through A/B testing with test and control groups.

Newbies Boost and Active Players Boost: Results typically show within 2–3 months. These solutions are more comprehensive and require close coordination with your internal teams.

How secure are your solutions?

Security is our top priority. We follow industry-leading frameworks like NIST, ISO 27001, and ENISA, and conduct regular audits to keep our infrastructure safe. Additionally, our AI models are PII-free, meaning no personal data is required.

Do you collect personal data?

No, we don’t collect personal data. Our AI models are designed to be free from Personally Identifiable Information (PII), ensuring your players' privacy is safeguarded.

What kind of data do you use?

We use only aggregated data to enhance your platform, including:

  • General player data (e.g., location, currency, age — no personal data)
  • Gaming activity data
  • Bonus and payment activity data (for specific solutions)
What does the integration process require?

Your team sets up a database replica with pre-agreed views accessible to us. We handle all ETL processes, validate data accuracy, and collaborate with your team to train the models.

When will we start seeing results?

Lobby Personalization Solution: You can expect results within the first month, measured through A/B testing with test and control groups.

Newbies Boost and Active Players Boost: Results typically show within 2–3 months. These solutions are more comprehensive and require close coordination with your internal teams.

Transform your iGaming platform

with The Playa

Transform your iGaming platform

with The Playa

Book a demo
Book a demo