Lobby Personalization

AI-powered game recommendations for your casino lobby

Boost engagement with personalized experiences for every player
+12%
in user gaming sessions
+5–15%
in bets
What’s inside
Lobby Categories Builder

Lobby creation and personalization

to deliver a better player experience

Game Recommendations for Active Players

Tailored game suggestions in the lobby to keep players engaged and returning

Game Recommendations for Newbies

"Cold start" recommendations designed to engage new players by offering relevant games

Customized for you
Insight-Driven
Data-Centric
A/B-Tested
How It Works

Steps to Launch a Personalized Lobby for Each Player

Step 1
Personalization Strategy
Customized to your:
Business goals & needs
Promo agreements
Retention strategy

Discovery Analytics. We uncover key insights from your data.

Customization. We adapt the strategy to your business goals, promo agreements, and retention strategy.

Design. Together, we create the optimal setup to maximize your revenue.

Step 2
Game Recommendations Launch
Together, we agree on the test design and launch the A/B test on one category first. After reviewing the results, we proceed with the full rollout
Included:

Daily list of personalized game recommendations for each player, including new players

We handle the integration in as little

as 20 days

1
Data Connection

Agreement on data transfer and requirements

Setup of the data source

Validation of transferred data accuracy

Secure Data Transfer
Secure Data Transfer
2
Insights & Training

Preparation of data

AI models training

3
Launch & First Results

A/B test design

Test launch

Test results evaluation

Your data is handled with the highest security standards

No sharing of personal data

Your data is used solely for your needs in isolated and secured environment

Robust security protocols in place

Frequently asked questions
What kind of data do you need?

For our Lobby Personalization solution, we use:

  • General player data (such as location, currency, age, etc. — no personal data)
  • Gaming activity data

A detailed data table can be provided upon request.

How simple is the integration process?

We handle all ETL processes on our side. Your team's main task is simply setting up a regularly updated replica of your database with a pre-agreed set of views accessible to us. After data transfer we validate the accuracy of the aggregated data together. Once confirmed, we are ready to start training the models.

What if our platform doesn’t support personalized game lists per player?

Personalized game recommendations require this feature. We can provide the technical requirements and offer technical support to your team to implement it.

How will our existing promo commitments fit into a personalized lobby?

The idea of personalization is to show each player relevant content. For promo commitments or business needs, we can naturally boost certain games to the top N positions. This way, a game won’t stay fixed in one spot but will appear higher for players who find it relevant.

When will we start seeing results?

You can expect results within the first month, measured through A/B testing with test and control groups.

What kind of data do you need?

For our Lobby Personalization solution, we use:

  • General player data (such as location, currency, age, etc. — no personal data)
  • Gaming activity data

A detailed data table can be provided upon request.

How simple is the integration process?

We handle all ETL processes on our side. Your team's main task is simply setting up a regularly updated replica of your database with a pre-agreed set of views accessible to us. After data transfer we validate the accuracy of the aggregated data together. Once confirmed, we are ready to start training the models.

What if our platform doesn’t support personalized game lists per player?

Personalized game recommendations require this feature. We can provide the technical requirements and offer technical support to your team to implement it.

How will our existing promo commitments fit into a personalized lobby?

The idea of personalization is to show each player relevant content. For promo commitments or business needs, we can naturally boost certain games to the top N positions. This way, a game won’t stay fixed in one spot but will appear higher for players who find it relevant.

When will we start seeing results?

You can expect results within the first month, measured through A/B testing with test and control groups.

Transform your iGaming platform with our solution for Lobby Personalization
Lobby Personalization

Lobby Categories Builder

Game Recommendations for Active Players

Game Recommendations for Newbies

+5–15%
in bets

Need a custom solution?

Book a demo with us
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