January 8, 2025

Personalization Is the New Normal: Why iGaming Needs It Now

The Playa powers iGaming with AI-driven
personalization to boost player
engagement and loyalty

Let’s face it — everyone expects a personalized experience these days. Whether it’s a streaming service recommending your next binge-worthy show or an online store offering exactly what you need before you even search for it, personalization keeps people engaged. iGaming is no different. Players want a gaming experience tailored to their interests, preferences, and behaviors. It’s no longer a nice-to-have — it’s the new normal. To stay relevant and profitable, the iGaming industry must embrace it.

The Power of Personalization in iGaming

According to Twilio’s 2024 State of Customer Engagement report, companies using AI to personalize experiences see up to a 54% increase in revenue. McKinsey’s research echoes this, showing that businesses excelling at personalization generate 40% more revenue than their competitors. The takeaway? Personalization works.

For iGaming platforms, the opportunity is massive. Players aren’t just looking for games; they’re looking for experiences that feel uniquely theirs. McKinsey reports that 71% of consumers expect personalized interactions, while 76% get frustrated when it doesn’t happen. And in iGaming? Frustrated players don’t stick around — they’ll jump to a platform that gets it right.

Data Is the Key to Personalization Success

Both Twilio and McKinsey highlight a critical point: data is everything. It’s not enough to collect player data — the real value lies in how you use it. Twilio found that businesses capable of turning data into real-time decisions are the ones leading the pack.

Here’s where iGaming platforms have an edge: they already have a treasure trove of player data. The challenge is leveraging that data to deliver personalized experiences that drive results — higher lifetime value (LTV), increased turnover, and greater player retention.

But here’s the paradox: while 81% of brands claim to deeply understand their customers, only 46% of customers agree. So, how can iGaming platforms embed personalization in a way players will truly value?

At The Playa, We Make Personalization Simple for iGaming

At The Playa, we’ve made personalization easy. Our AI-driven solutions analyze player data to deeply understand behavior, detect opportunities, and deliver personalized game recommendations and offers tailored to each player’s preferences.

Our secure, AI-powered technology ensures that players get the right content at the right time. The result? Higher retention rates, increased lifetime value, and a boost in gaming turnover.

Curious to see what The Playa can do for your platform? Schedule a demo today.